- Unlimited goals, free
- No ads
- iPhone, Android & Mac
Big goals, done little by little
Write down a goal, tap when you do the work, and watch the bar fill up. Your goals and daily habits, together in one calm app.
Coming soon. In the stores, look for Little by Little: Goals+Habits.
Free to use, with optional Little by Little Premium.
Set it up once. Then one tap a day.
Big goals are reached the same way every time: by doing small things, again and again.
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Write down a goal
Give it a name, an end date if you want one, and a line about why it matters. Writing down why makes you more likely to stick with it.
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Add small actions
The things you’ll do to get there: every day, a few times a week or month, or a total amount, like 8 glasses of water a day.
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Tap when you do it
Today shows what’s due. One tap logs it, the bar fills up, and you can see the progress add up.
Android in light mode, iPhone in dark mode.
Everything for today, on one screen
Each goal shows the actions still to do, with a bar for this day, week or month. No streaks to lose and no guilt.
- One tap to log an action. Doing it more than once a day? Each tap adds one, like 1 of 2 healthy meals.
- Add an amount when you track a total, like 3 of 8 glasses of water or 20 pages read.
- Weekly and monthly actions show how many days you’ve done so far, like 2 of 3 workouts this week.
- Look back at an earlier day to see what you did, or log something you forgot.
- Tapped by mistake? Undo is right there.
Track the number that matters
Some goals have a number: a weight, a savings total, books read. Add a start and a target, and Little by Little shows how far you’ve come.
- Tap Update when the number changes. The percentage and bar update straight away.
- Any unit you like: lb, kg, $, pages, books, km.
- Set a date to see the days left, or choose No end date for goals that never really end.
- Goals without a number show what you did this week, like “Done 4 times this week”.
Remember why you started
Every goal keeps your “why” at the top, so on the hard days you can see what it’s all for.
- Add details to an action: how, when, or anything to remember.
- History shows everything you logged for a goal, day by day. Fix a mistake by deleting an entry.
- Reached it? Mark as done. It moves to your Done list with its history, and you can bring it back anytime.
- Put your goals in the order you like.
Made for your phone, and at home on your Mac
Little by Little feels native everywhere. On a Mac or a wide iPad screen, it spreads out: a sidebar, your goals side by side, and up to three columns on Today.
A real Mac app
Pick a goal in the list and its details open next to it. Shortcuts: ⌘N for a new goal, ⌘1 and ⌘2 for Today and Goals, ⌘, for Settings.
iPhone and iPad
Native look and feel, a floating tab bar on iPhone, and the wide layout on iPad in landscape.
Android
Feels at home on Android, with the same goals, actions and calm design. Sign in with Google.
Small touches that make a difference
Every rhythm
Daily, weekly or monthly actions, counted in times or as a total amount. Pick the day your week starts.
Works offline
Everything is saved on your device first, so the app never waits for a connection.
In your phone’s backup
On iPhone and Android, your goals are included in your iCloud or Google backup.
Export anytime
Save all your goals and logs in one file, with a spreadsheet (CSV) of everything you logged. Free.
Light and dark
Follows your device, or pick Light or Dark yourself.
Made for everyone
Large text, screen readers and strong contrast work on every screen. On a Mac, ⌘+ and ⌘− change the text size.
Your goals on every device, and a nudge at the right time
Everything you need to work on your goals is free. Premium adds two things: sync and reminders. No pop-ups and no nagging: a reminder setting shows a small lock until you want it.
Sync across iPhone, Android and Mac
Log a walk on your phone and see it on your Mac a moment later. Your goals are kept safe in your account, so a new phone starts with all of them. Offline? Changes wait on your device and sync when you’re back.
Reminders at the time you choose
Remind yourself about a goal every day or once a week, like a weekly weigh-in. Action reminders arrive only on days the action is still to do, and you can tap Done right in the notification.
Also good to know
One Premium, all your devices
Premium is linked to your account, so it works wherever you sign in: iPhone, iPad, Android or Mac. On Android, sign in with Google using the same email as your Apple ID (used Hide My Email? see help).
Nothing is lost if you stop
If Premium ends, sync and reminders stop. Your goals stay on your device, and your reminder settings are kept.
Support development
Premium keeps Little by Little independent and ad-free.
Free and Premium, side by side
Unlimited goals, actions and history are free, on every device.
| Feature | Free | Premium |
|---|---|---|
| Goals and habits | ||
| Unlimited goals, each with a why and an optional end date | Included | Included |
| Track a number toward a target (weight, savings, pages) | Included | Included |
| Daily, weekly and monthly actions, by count or total amount | Included | Included |
| One-tap logging on Today, and logging on earlier days | Included | Included |
| History, Done goals and export | Included | Included |
| Devices | ||
| iPhone and iPad | Included | Included |
| Android | Included | Included |
| Mac app | Included | Included |
| Sync your goals across iPhone, Android and Mac | Not included | Included |
| Reminders | ||
| Goal reminders, every day or once a week | Not included | Included |
| Action reminders with a Done button | Not included | Included |
| Everything else | ||
| Works offline, light and dark | Included | Included |
| No ads | Included | Included |
Getting Little by Little Premium
Choose a yearly or monthly plan in the app; you’ll see the price before you buy. Open Little by Little and tap Settings › Little by Little Premium, or tap any reminder setting with a lock.
Payment is handled by the App Store (iPhone, iPad and Mac) or Google Play. Subscriptions renew automatically unless cancelled at least 24 hours before the end of the period. Manage or cancel anytime in your App Store subscriptions or Google Play subscriptions. See our Terms of use.
Questions
Is Little by Little free?
Yes. Unlimited goals, targets, actions, one-tap logging, history and export are free on iPhone, iPad, Android and Mac. Little by Little Premium is optional and adds sync and reminders.
When can I download it?
Soon. Little by Little is coming to the App Store, Google Play and the Mac App Store as Little by Little: Goals+Habits. The download buttons on this page will work as soon as it’s out.
What’s the difference between a goal and an action?
A goal is where you want to get, like “Lose 10 lb” or “Read 12 books”. Actions are the small things you do regularly to get there, like “Walk every day” or “Read 20 pages”. You tap actions on Today; if your goal has a number, you update it when it changes.
Do I need an account?
Yes. Sign in with Apple or Google. On the free plan, your goals are stored on your device, not on our servers. With Premium, they’re also kept in your account so they can sync.
Does it work on my Mac?
Yes, and it’s free there too. Sign in with the same account as on your phone (Apple or Google). Without Premium, each device keeps its own goals; with Premium, they stay in sync.
How much is Premium?
You’ll find the plans and prices in the app: open Little by Little and tap Settings › Little by Little Premium. There’s a yearly and a monthly plan. Prices can vary by region and are always shown before you buy.
What happens if Premium ends?
Sync and reminders stop. Everything on your device stays there, and your reminder settings are kept for when you come back.
How do I cancel Premium?
Subscriptions are managed by Apple or Google. Open your App Store subscriptions or Google Play subscriptions. In Little by Little, Settings › Little by Little Premium › Manage subscription takes you there.
How do I delete my account and data?
In Little by Little, go to Settings › Account › Delete account. Step-by-step instructions.
What do you do with my data?
Only what the app needs to work. No ads, and we never sell your data. Your goals are only on our servers if you use Premium sync. Read the privacy policy.
Start small. Keep going.
Coming soon to iPhone, Android and Mac. Unlimited goals for free.
In the stores, look for Little by Little: Goals+Habits.